1. Lin, H. F., Yeo B., Lu, T. Y., (2024). How Virtual Mirrors In Advertising Influence Attitudes About Beauty Products. Journal of Advertising Research, 64(3), 372–392.
  2. Lin, H. F., Lin, P. C., & Yeo, B. (2024). Consumer-Generated Visual Advertisements in Social Media Brand Communities. International Journal of Communication, 18, 982–1005.
  3. Linardi, E. K., Lin, H. F., & Yeo, B. (2024). Effective digital advertising: The influence of customised ads, self-esteem and product attributes. Journal of Creative Communications, 19(2), 197-216.
  4. Tsai, H. S. & Lin, H. F. (2023). Social TV and Audience Engagement: Investigating the Relationship between Facebook Engagement and TV Performance of the Voice (USA). Online Information Review, 47(3), 453-468.
  5. Lin, H. F., Tsai, H. S., & Yeo, B. (2023). Augmented reality advertising in entertainment programming across cultures. Journal of Creative Communications, 1(18), 40-60.
  6. Lin, H. F. (2022). Influence of virtual experience immersion, product control, and stimulation on advertising effects. Journal of Global Information Management, 30(9), 1-19.
  7. Lin, C. H., Lin, H. F., Yeo, B., & Lin, P. C. (2021). The influence of social TV multitasking behavior on the effectiveness of cross-media advertising. International Journal of Communication, 15, 1-24.
  8. Lin, H. F. & Chen, C. H. (2019). The Persuasion Effect of Sociability in the Design and Use of an Augmented Reality Wedding Invitation App. Journal of Internet Technology, 20(1), 269-282.
  9. 湯夢涵、林慧斐、林佩錡（2019）。〈行動遊戲應用程式廣告呈現形式與社交元素之廣告效果研究〉。《電子商務學報》21（1），29-76。
  10. 高子涵、林慧斐（2018）〈未來時間透視、社交目標及社交對象對行動應用程式之彈出式廣告效果研究—以高齡族群為例〉。《資訊社會研究》。34，33-62。
  11. 林慧斐（2017）。〈A Preliminary Exploration of the development of mobile communication research〉。《資訊社會研究》。33，1-16。
  12. Lin, H. F. & Chen, C. H. (2017). Combining the technology acceptance model and uses and gratifications theory to examine the usage behavior of an augmented reality tour-sharing application. Symmetry, 9(7) https://doi.org/10.3390/sym9070113
  13. Lin, H. F. & Chen, C. H. (2015). Design and application of augmented reality query-answering system in mobile phone information navigation. Expert Systems with Applications, 42, 810-820.
  14. 林慧斐（2014）。〈客製化與互動性多媒體簡訊行動廣告效果之探討〉。《行銷評論》。11（1）， 001-028。
  15. 葉芳婷、林慧斐（2014）。〈新聞行動應用程式(App)中廣告呈現方式之說服效果研究〉。《資訊電子學刊》，6（2），25-42。
  16. Lin, H. F. (2014). The effect of product placement on persuasion for mobile phone games. International Journal of Advertising, 33(1), 37-60.
  17. 徐盈佳、林慧斐（2014）。〈QR code 設計呈現方式對廣告效果之影響〉。《設計學報》，19（1）， 67-91。
  18. 林慧斐（2014）。〈聽覺與視覺置入一致性對行動廣告效果之影響〉。《資訊社會研究》。27（1）， 58-89。
  19. 譚慧敏、林慧斐（2014）。〈智慧型手機應用程式電子口碑之效果研究〉。《資訊傳播研究》，4 （2），1-22。
  20. Chen, P. C., Lin, H. F. & Yeo, B. (2013). Strategies for effective product Placements in Taiwanese Idol Dramas. American Journal of Business and Management, 2(4), 357-369.
  21. Lin, H. F., Yeo, B. & Chen, Y. S. (2013). Mobilizing location based advertising: A study of effectiveness on persuasion. Australian Journal of Business and Management Research, 3(6), 15-29.
  22. Chen, C.H., Lin, H. F., Chang, H. C., Ho, P. H. & Lo, C. C.(2013). An analytical framework of a deployment strategy for cloud computing services: A case study of academic websites. Mathematical Problems in Engineering, 1-14.
  23. Chen, C. H., Lo, C. C. & Lin, H. F. (2013). The analysis of speed report rate from cellular network based on fingerprint-positioning algorithm. South African Journal of Industrial Engineering, 24(1), 98- 106.
  24. Lin, H. F. & Chen, C. H. (2013). An intelligent embedded marketing service system based on TV apps: Design and implementation through product placement in idol dramas. Expert Systems with Applications, 40, 4127-4136.
  25. Lin, H. F. & Shen, F. (2012). Regulatory focus and attribute framing: Evidence of compatibility effects in advertising. International Journal of Advertising, 31(1), 169-188.

  1. Lin, H. F., Yeo B., Yu, C. R. (2024, May). Advertising effects of chatbots. IISES (The International Institute of Social and Economic Sciences). International Institute for Social and Economic Sciences, Vienna, Austria.
  2. Lin, H. F., Yeo B., Lu, T. Y., (2023, May). Viewing perspectives of virtual mirrors through visual beautification and the advertising effect of self-endorsement. International Conference on Business, Economics, Law, Language & Psychology, Berlin, Germany.
  3. Linardi, E., Lin, H. F., &Yeo, B. (2022). The effect of website customized advertising, product attributes, and self-esteem on consumer attitude and purchase intention. International Communication Association, ICA, Virtual Conference.
  4. Lin, H. F., Yeo, B., & Lin, P. C. (2021). The Effect of Consumer-Generated Visual Advertisements in Social Media Brand Community. Paper will be presented at International Communication Association, ICA, Virtual Conference.
  5. Lin, H. F. (2020). Effects of Product Virtual Reality Experience on Advertising. Paper presented at International Communication Association, ICA, Virtual Conference.
  6. Tsai, H. Y., Tsay-Vogel, M., & Lin, H. F. (2019, August). Social TV and Audience Engagement. Paper presented at annual AEJMC Conference Toronto, Canada.
  7. Lin, C. H., & Lin, H. F., & Yeo, B. (2019, May). The Influence of Social TV Multitasking Behavior on the Effectiveness of Cross-Media Advertising. Paper presented at International Communication Association, ICA, Washington, D.C., USA.
  8. 林慧斐 (2018, July)。(專題座談：科技部社會學門成果發表會－媒體心理學領域: 擴增實境應用程之廣告行銷效果) ，「2018年中華傳播學會論文研討會」論文。台灣，新竹。
  9. Lin, H. F., & Tsay-Vogel, M., & Tsai, H. Y. (2018, May). Effects of augmented reality in product placements featured in entertainment programming. Paper will be presented at International Communication Association, ICA, Prague, Czech Republic
  10. Tsay-Vogel, M., Lin, H. F., & Tsai, H. Y. (2017, May). Prosocial effects of social TV behaviors on viewers’ sense of community. Paper presented at International Communication Association, ICA, San Diego, USA。
  11. Lin, H. F. & Chen, C.H. (2017). Design and Application of a Tour-Sharing Application: Marketing Strategies for Promoting Tourist Attractions. Paper presented at International Conference on Management and Social Science, 2017, Kyoto, Japan.
  12. Lin, H. F. & Chen, C.H. (2016, August). Exploring the Effects of Mobile Social Marketing Applications: Design and Use of an Augmented Reality Wedding Invitation App. Paper presented at International Conference on Management and Social Science, 2016, Tokyo, Japan.

名稱 開始日期 結束日期 委託單位 編號 參與身份別
深度偽造廣告效果 2027/08/01 2028/07/31 國科會 NSTC 114-2410-H-003-011-MY3 總主持人
深度偽造廣告效果 2026/08/01 2028/07/31 國科會 NSTC 114-2410-H-003-011-MY3 總主持人
深度偽造廣告效果 2025/08/01 2028/07/31 國科會 NSTC 114-2410-H-003-011-MY3 總主持人
AI虛擬影響者之廣告效果 2024/08/01 2025/07/31 國科會 NSTC 112-2410-H-003-080-SS2 總主持人
AI虛擬影響者之廣告效果 2023/08/01 2025/07/31 國科會 NSTC 112-2410-H-003-080-SS2 總主持人
聊天機器人之廣告效果 2022/08/01 2023/07/31 國科會 NSTC 110-2410-H-003-080-SS2 總主持人
聊天機器人之廣告效果 2021/08/01 2023/07/31 國科會 NSTC 110-2410-H-003-080-SS2 總主持人
虛擬鏡像與虛擬體驗之廣告效果 2019/08/01 2021/07/31 國科會 主持人
品牌社群廣告效果研究 2018/08/01 2019/07/31 科技部(原國科會) 主持人
虛擬實境、擴增實境之廣告效果研究 2017/08/01 2018/07/31 科技部(原國科會) 主持人
行動APP行銷廣告效果之研究 2015/08/01 2017/07/31 科技部(原國科會) 主持人
一個基於擴增實境問答系統的廣告服務 2013/11/01 2014/10/31 科技部(原國科會) 主持人
聽覺與視覺置入一致性對行動廣告效果之影響 2013/08/01 2015/07/31 科技部(原國科會) 主持人
行動廣告說服效果之探討 2011/08/01 2013/07/31 科技部(原國科會) 主持人
手機電玩置入性行銷說服效果之探討 2010/01/01 2010/12/31 科技部(原國科會) 總主持人